Google reviews are the star ratings and written comments customers leave on your Google business listing, the panel that appears when someone searches your name or looks for a business like yours on the map.
For a small business, they do double duty. They sway the person deciding whether to call you, since a strong run of recent, genuine reviews is often the closest thing to a personal recommendation a stranger can find. And they feed how Google ranks local businesses, so a steady stream of honest reviews helps you show up when someone nearby searches for what you offer.
Reviews live on your Google Business Profile, not on your website, so they are earned through good work and a simple habit of asking happy customers to leave one. Your website’s job is to support that: keep your name, location, and services clear and consistent so the listing and the reviews line up. A site cannot manufacture reviews, and no honest one tries to.