An AI agent is an artificial-intelligence tool that does things for a person rather than just chatting, like booking an appointment, comparing options, filling in a form, or making a purchase on their behalf. Where a chatbot answers a question, an agent takes the next steps toward finishing a task.
For a small business, the near-term point is simple: these agents are starting to visit websites directly, acting for a customer who asked one to “find me a plumber and book the soonest slot.” If an agent lands on your site and cannot find your hours, your services, or a way to contact you, it moves on to a business it can act on.
I build so the practical facts of your business, what you do, where, when, and how to reach you, are stated plainly in the page, not locked inside an image or a script. An agent, like the large language model behind it, can only act on what it can read. That is the same discipline that lets an answer engine quote you accurately and gives you any chance at an AI citation.